Career/LifeSkills Resources Inc.
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Promotable Woman, The (4th Edition)

Norma Carr-Ruffino
Paperback/308pp
2004
CPI-147769

$27.50

The Promotable Woman presents important strategies to overcome career obstacles and stereotypes and achieve business success. It concentrates on guiding women to becoming outstanding leaders by focusing on two key areas: a woman's own image of what her role and behaviour should be and the stereotypes others have about women.

Through case studies and simulation exercises, The Promotable Woman teaches you to work effectively within the business environment, conquer age-old barriers, and most important, succeed as a business leader. This fourth edition of what The Promotable Woman explores include:

  • How your self-concept affects your leadership style.
  • Making constructive behavioural changes to function more effectively as a person.
  • How the stereotypes of others affect your leadership style.
  • Developing specific skills that establish your competence and deal effectively with stereotypes.
  • Managing multiple priorities to achieve your action plans.
  • Networking across gender gaps to establish strong, productive relationships.

By developing a personal career image and a role in business, The Promotable Woman will discover her appropriate level of firmness, friendliness, and assertiveness to maintain a successful and fulfilling business and personal life.


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